INTERNET BUSINESS NEWS-(C)1995-2005 M2 COMMUNICATIONS LTD
Online competitive intelligence service Hitwise has reported that cricket has overtaken football as the UK's favourite sport online.
According to Hitwise Search Intelligence data, for the first time, searches for 'cricket' have outstripped searches for 'football', which coincideswith England's World Cup qualifying defeat against Northern Ireland on 7 September and the beginning of the fifth and final Ashes test.
In addition to the increase in cricket searches since the beginning of the Ashes, traffic to cricket websites has grown by 10% over the last week, reports Hitwise.
According to Hitwise, the top cricket site remains CricInfo, http://www.cricinfo.com, which claims 35% of all cricket traffic and is the second most popular destination for online searches on the term 'cricket'. The top destination is BBC News,while Channel 4, which is televising the Ashes series, is inthird position.
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